Tangible Impact – How Printed Marketing Materials Drive Product Promotion

Despite what you may have heard about digital marketing taking over the world, offline promotional materials are still extremely effective. In fact, it is estimated that businesses in the US spend upwards of $200 billion a year on printed marketing materials. And they wouldn’t be spending that much if they didn’t see positive return on their investment. The question is, […]

How to Design Your Direct Mail Campaign

Depending on the type of business you’re in, your direct mail campaign can be extremely effective. For example, if you’re a service-based business, consider running a limited-time promotion in order to drive traffic into your store. This promotion should end in less than two weeks. This creates a sense of urgency. However, you should be careful not to overdo the […]